Facebook is launching a new application called VooZoo that will let users send each other clips from their favorite Paramount Picture movies.
The movie library will contain a broad selection ranging from Paramount's earliest black and white films to their most current releases. The application will also be used for movie promotions, most currently, for films such as "Indiana Jones and the Kingdom of the Crsytal Skull". Paramount also hopes to boost sales by providing a DVD purchasing button at the end of each clip.
Other studios are also in the works, but it will take some time seeing that it took Paramount about a year to prepare the clips.
Although the clips are only a few seconds to a couple of minutes long, Paramount is optimistic that they will have hundreds of users within two months. It seems that Paramount Pictures continues to try to find new ways to profit from the digital market. All big movies studios suffered disruption when movies online and home systems began to replace the theater experience, just as Professor Lee explained how old school content distribution and content creation changes as a result of a change in the dominant technology.
While this application has opened up the opportunity for other leading movie studios for successful promotion campaigns, whether this application will become popular, or actually boost movie sales will have to wait to be seen.
http://mashable.com/2008/03/09/paramount-facebook/
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