The 3D movie revelation is phenomenal because it will allow viewers to watch movies in a different and more exciting way. People and objects seem to “pop out” of the screen and “leap” into the laps of the audience members. It almost gives the impression that the audience is a part of the film. As movie theater-goers and consumers in a materialistic society, this technological development will affect us positively. Three-dimensional films will allow the general population to watch movies in a way that some people may find more entertaining and interactive than 2D films.
One drawback is that the cost of production of a 3D film is more expensive (20-30% higher cost than a 2D movie), which might lead to increased ticket prices. On the other hand, as 3D technology is becoming more and more advanced, the overall cost of production has decreased significantly with the creation of stereoscopic projection. This technology involves projecting two separate images, with viewers watching through spectacles with one image going into one spectacle and the other into the other.
The recent creation of video ipods and iphones may pose as threats to the success of 3D films. Since members of society can watch films and television shows on their own time on handheld devices, there may not be an interest in waiting in long lines and spending money on tickets for a 3D movie. However, large and well-known production companies, such as Disney and DreamWorks, may produce all of their films from 2009 in 3D. Moreover, the number of 3D movie theaters has increased dramatically from 2005 to 2008. This increase in the interest in creating films in 3D demonstrates that technology is still evolving at a steady pace.
Posted By: Stefani Roberts
Link to article on BBC Technology News: http://news.bbc.co.uk/2/hi/technology/7213534.stm
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