For the past decade, MTV has gradually begun to shift away from television about music to television about trashy people making fools of themselves for our entertainment. Reality shows such as The Real World, Date My Mom, Next, Viva la Bam, and The Hills have come to represent a television station that was once renowned for its music videos. While MTV is definitely amusing to watch in its current state, the network has fortunately found a way to get back to its old self. According to a post on Digg.com (http://digg.com/tech_news/MTV_smacks_YouTube_posts_almost_every_music_video_ever), MTV launched a new website, MTVMusic.com, yesterday. On this site, users can access MTV’s vast archive of music videos, as well as exclusive concert footage. The website is free to use, and provides an easy-to-navigate search engine through which users can find their favorite videos and live MTV performances simply by typing in the name of a song or artist. As the Digg post points out, the launch of this website will surely create competition for YouTube. While YouTube is known for its extensive selection of videos about pretty much anything imaginable, MTV is a trusted source for music videos. A site dedicated solely to music videos, with every video available in one place, will be very appealing to potential users. Hopefully, this new site will help MTV to re-gain its status in the music world—because after all, MTV stands for Music Television, not Mindless Television.
Maya Pollak
Thursday 9am
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