The Electronics and Telecommunications Research Institute in Daejon, South Korea, is currently working on an idea that sounds like it was taken right out of a Science Fiction story. It is a new way of advertising. Their idea involves billboards that people would be able to touch and then information that was geared towards that particular person would appear. It sounds like the sort of advertising that was part of the world in Minority Report, where people walking through the mall would have their eyes scanned and advertisements directed at them would play. The Research Institute is working off of theories that include "skin-clinging radio waves, or tiny vibrations through the skeleton that let people swap data with a handshake." I don't know how valid their research is or how well these other theories work but the idea that advertising could be so personal because of a new bit of technology is somewhat daunting. People got parinoid when facebook.com was giving advertisers information about their clients. Imagine if the advertisers did not have to go through any outside source but could tell with just one touch what sorts of products a person would buy. What an invasion of privacy that would be.
Amanda Kirkham
Thurs. 8AM Lab
Full article:
http://technology.newscientist.com/article/dn14921-invention-billboards-that-know-you-at-a-touch.html
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