Some say the iPhone may have a new competition. This fall, Google will launch its first mobile smart phone. The phone is complete with touchscreen technology and new Android software for the same price of $199.00 to compete with the iPhone now going for the equivalent price. The Google phone is manufactured by a Taiwanese company called HTC and will be released by T-Mobile as the carrier. The most anticipation held about this phone seems to be its Android software. Android is an operating system software stack that allows users to create software applications through Javascript language directly on the mobile phone. This software is exclusive to Google and will be released with only with the production of the phone.
Many seem to believe that Google's new phone will cause significant competition for Apple's iPhone. However, I don't believe there will be an overwhelming switch. Out of curiousity for the product and interest in the Android software, there will be a group of people who are interested in the workings and advancements of the phone. However, the iPhone is not just a high-tech phone but rather part of the, if you will, "Apple Culture". Having an iPhone attaches a set of values to its holder that I don't think have been deemed as equally important to those attached with Google. As we discussed in lecture, often times its about the medium and not the actual content itself. People are willing to put up with waiting in lines for hours and continuing complications with the iPhone just to be tagged as part of that community. I think that the release of the phone, its new Android software, and HTC's solid reputation it will bring healthy competition to the market but will not be as dominating and vastly popular as the iPhone.
http://techland.blogs.fortune.cnn.com/2008/09/17/googles-199-phone-to-compete-with-the-iphone/
~Rebecca del Castillo
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