"The other Microsoft-Apple Battle"

http://www.cnet.com/8301-13506_1-9920062-17.html

Although many are familiar with the Apple TV many are unaware of how much capability the competing Microsoft Xbox 360 has. Many people underestimate what the Xbox 360 is capable of doing and simply place it in the category of gaming technologies when in fact the Xbox 360 offers alternative modes of entertainment like television and music. In response to the question as to why Microsoft has not succeeded in fully promoting the Xbox Live Marketplace, the poster of the article, Don Reisinger, stated that this could be a reaction to the public's distaste for game console devices that offer too much and/or are too complex. In addition, one could infer that Microsoft is simply incapable of successfully promoting their products and that is why people are unaware of the capabilities of Microsoft devices like the Xbox 360. Since Microsoft is always in competition with Apple, it would be wise of Microsoft to begin promoting the Xbox 360 as something that challenges the capabilities of the Apple TV.

-Lindley Wren