With the rising popularity of Blackberries and the ability to search the web on one's cell phone, advertisers are beginning to experiment with mobile advertising. Last week, Google announced that they will begin to deliver mobile banner ads, joining only a handful of companies who already display banner ads on mobile web pages - Yahoo and Microsoft to name a few. Although mobile internet usage is still relatively low, the rising trend of accessing the internet on the go and the technological development of cell phones with WiFi capabilities signal that mobile internet usage has nowhere to go but up. Google and other Internet companies are increasingly interested in targeting mobile users because they believe the mobile market represents a new opportunity for earning advertising revenue. No company as of yet has emerged as a clear leader in mobile advertising.
Lauren Song
http://www.pcworld.com/businesscenter/article/145031/google_launches_mobile_banner_ads.html
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